Customer Interviews No. 3

1) Interviewing strategy - I plan on targeting customers that I know would be in the target demographic for my business so I can get a good read on their reactions to the product/serive. The interviewees include yoga and workout enthusiasts, experienced and beginner surfers, and also athletes that participate in sports other than surfing. I will utilize FaceTime to reach some of these interviewees, as I would like to hear different perspectives on the idea from areas other than my direct vicinity (which is highly saturated in the surfing industry).

Business Concept - Zen Surf is a surfing focused exercise class that would change the way people exercise. By combining the use of highly coveted balance training devices , resistance training, knowledgeable yoga instructors and surfers, and a laid back atmosphere you get the next wave of exercise. Aimed to make exercising more fun and beneficial to the specific sports we participate in, Zen Surf will utilize projections of waves and sand to help surfers imagine they are in the ocean. This product/service would be highly beneficial to surfers, athletes, yogis, and fitness gurus alike. Partnering with other leaders in the surfing/health food industry (juicing companies, smoothies, acai, redbull, quicksilver) would make this an all encompassing experience. 

2) Interviews -
What is your reaction to the Business Concept...?

Beth (yogi/beginner surfer)

Kurt (cyclists/experienced surfer)

Katie (workout enthusiast/ballerina)

Dan (West Point football player) - "I've never surfed before but I would try this class out. Sounds like it could be really fun."

Bill (motocross/beginner surfer) - "I think this is a very interesting idea and could be beneficial for a variety of athletes if the correct balance training tools are implemented in a proper manner."

3) Reflection/Take-away - Overall I'm fairly pleased with the reactions that I received after sharing my business proposition. I think I have a solid foundation that still needs some ironing out of details. I large focus needs to be on the creation of the surf specific balance tool as well as keep the atmosphere and structure of the class centered around having fun.