1) Business Owner - Bill Miller. Car Mechanic/auto sales
Bill identified his target customers as mainly classic car enthusiasts who are interested in collecting cars as a hobby or enjoy restoring older cars. Typically older well established males ranging from 30s-80s. These customers either need work done on their cars or are looking to purchase a car. Bill typically finds his customers through word of mouth, car shows, or online advertising. His customers would be into shows like overhauling, oc choppers, etc.
2) "Target Customers"
Scott - "I'm looking for someone to help me with various aspects of a restoration project, as well as potentially purchase another car at some point."
Bob - "I met Bill at a car show in Orange County. We just talked a lot about cars and shared a lot of similarities in that sense. I heard he does great work on classic cars. Turns junkers into really nice looking things."
Tom - "Personally I think Bills work is a bit outdated and his cars really are out of style. He knows what he is doing but I prefer a different look."
3) It appears the entrepreneur adequately understands the consumers unmet needs and is providing a valuable service to them. The only discrepancy appears to be arising as a result of personal taste, so you can't really discount Bill on that.
Hi Alex,
ReplyDeleteI enjoyed reading your post. At first, this assignment confused me, which is one of the reasons I didn't complete it, but now that I see an example, it makes more sense. I think you got a good example and good target customers. Did this one require recordings though? I'm not sure. Other than that, good job. Check out my blog when you get a chance: https://principlesofentrepreneurship.wordpress.com
Good luck!
ReplyDeleteHi Alex,
I like how you setup your target market with short quotes makes it quick and easy to read the assignment. Also I thought this assignment needed a video or audio recording of interviews. I liked how you painted a picture of Bill’s target market with the shows and hobbies they might like. I thought this assignment was a little confusing yet feel free to comment on my post:
http://qdesousaent3003.blogspot.com/2016/02/ent-3003-twenty-percent.html
Hi Alex!
ReplyDeleteI think your blog post could use a little work. I think you had a good start with the car mechanic company but you lacked detail. I didn't hear any recording of your customers or videos. From what your wrote on "Target Customers" I think you could have asked your customers more elaborate questions and gotten more out of them. Overall I think you had a good start but your post lacked depth. Check out my blog post here:http://floridagirlss.blogspot.com/2016/02/the-twenty-percent.html
Hey Alex!
ReplyDeleteI think you are on the right track for this assignment, but could use a little work in some areas. While you have the general idea of what the entrepreneur knew about their clients, actually seeing the questions and responses to them would have really helped. Also, on the customer interview portions, a video interview would have also helped and maybe that would have got them talking more about the entrepreneur in question. Otherwise, good start on the interviews and hopefully next time we get to see some more!