Idea Napkin No. 2

1) I have always really enjoyed being athletic whether it be playing traditional sports such as lacrosse and football, or more non traditional water sports. I have been a water sports enthusiast for as long as I can remember. I have wakeboarded for about 15 years and have always enjoyed surfing, but didn't get to do it as much as the waves in Florida were rarely decent. However, now that I am currently spending some time in California,  I have had a lot more exposure to the sport and the industry. Exercise has always played a role in my life (whether it be weight lifting, stretching or cardio) but mainly for the performance benefits it provides in sports. I find exercising in a gym to be fairly boring and thought that it would be cool to make a product/service that would make it more enjoyable. I aspire to live a flexible lifestyle in the future, have the ability to travel, and be surrounded by like-minded people who enjoy similar activities. This business would allow me to do something that I love, stay healthy and happy, and provide people with a product/service that would benefit them. I think my passion for the sport and exercise in general will really push this business and allow me to self-market a lot. I think if I keep the classes very personal this will allow me to keep the instructors really one-on-one with the participants.

2) My business proposition is a combination of a product and service. First I will develop a surfing-specific balance training device - a miniature surfboard that will be supported by a half bosu ball. I will combine the use of this device, along with indo boards, and yoga to create a surf centered exercise class. This will be taught in a studio like environment with a very beachy/surfer vibe. There will be sand on the ground as wall as large projections of waves on the walls. This will provide customers with an enjoyable sport-centered class that will particularly benefit surfers, but will also provide health benefits for any individual looking to get into better shape.

3) This product/service would be offered to health conscious people looking to stay in shape and enjoy the process at the same time. Specifically, surfers of all ages and genders will be targeted as the class is intended to provide direct benefits to this sport. I should target all fitness conscious people, specifically those looking to get "toned".

4) Customers will pay for this product/service as it will provide them with a "new wave" (potential slogan) of exercise that will transfer over to higher performance in the real waves. It will also provide the health conscious individual (non-surfer) with a fun introduction to the surfing would, an enjoyable exercise class, and physical and mental benefits that will transfer over into all areas of their life. Can also be a great class for kids to take to get into surfing and start to improve their balance. 

5) The core competencies of this business would be the fun approach to exercise that would allow people who typically hate going to the gym or find running boring to stay in shape and get a good workout in that is more enjoyable than standard exercise. It will be an all inclusive experience that will provide all around health benefits. The surf inspired balance training device would be patented and only used/sold through our classes.

Overall, I feel all of these elements fit together very nicely. Given that I have a lot of experience with water sports and am currently located in the hub of the surfing industry I think I would be able to (along with a team of other surfers, yogis, and exercise enthusiasts) provide a unique service and product. Given that I initially thought of this idea as a solution to my own problem, I have a lot of invested energy in the business and think that my love for the sport would make this business even more valuable and successful.

Feedback memo -

Five main points I took from the feedback:
1. This business idea could be implemented in a variety of areas - not just locations heavily saturated in the surf industry.

2. This idea could be marketed to a variety of targets.

3. This idea could potentially be replicated.

4. Having an idea driven from passion is key and will fuel the business.

5. The fitness industry is constantly evolving and there is a lot of opportunity.

I incorporated this feedback into the napkin idea by adding on to my previous post and modifying it according to my newfound customer feedback. I feel much more confident about my idea after receiving feedback as I would say 90% of it was positive.