1) I have always really enjoyed being athletic whether it be playing traditional sports such as lacrosse and football, or more non traditional water sports. I have been a water sports enthusiast for as long as I can remember. I have wakeboarded for about 15 years and have always enjoyed surfing, but didn't get to do it as much as the waves in Florida were rarely decent. However, now that I am currently spending some time in California, I have had a lot more exposure to the sport and the industry. Exercise has always played a role in my life (whether it be weight lifting, stretching or cardio) but mainly for the performance benefits it provides in sports. I find exercising in a gym to be fairly boring and thought that it would be cool to make a product/service that would make it more enjoyable. I aspire to live a flexible lifestyle in the future, have the ability to travel, and be surrounded by like-minded people who enjoy similar activities. This business would allow me to do something that I love, stay healthy and happy, and provide people with a product/service that would benefit them.
2) My business proposition is a combination of a product and service. First I will develop a surfing-specific balance training device - a miniature surfboard that will be supported by a half bosu ball. I will combine the use of this device, along with indo boards, and yoga to create a surf centered exercise class. This will be taught in a studio like environment with a very beachy/surfer vibe. There will be sand on the ground as wall as large projections of waves on the walls. This will provide customers with an enjoyable sport-centered class that will particularly benefit surfers, but will also provide health benefits for any individual looking to get into better shape.
3) This product/service would be offered to health conscious people looking to stay in shape and enjoy the process at the same time. Specifically, surfers of all ages and genders will be targeted as the class is intended to provide direct benefits to this sport.
4) Customers will pay for this product/service as it will provide them with a "new wave" of exercise that will transfer over to higher performance in the real waves. It will also provide the health conscious individual (non-surfer) with a fun introduction to the surfing would, an enjoyable exercise class, and physical and mental benefits that will transfer over into all areas of their life.
5) The core competencies of this business would be the fun approach to exercise that would allow people who typically hate going to the gym or find running boring to stay in shape and get a good workout in that is more enjoyable than standard exercise. It will be an all inclusive experience that will provide all around health benefits. The surf inspired balance training device would be patented and only used/sold through our classes.
Overall, I feel all of these elements fit together very nicely. Given that I have a lot of experience with water sports and am currently located in the hub of the surfing industry I think I would be able to (along with a team of other surfers, yogis, and exercise enthusiasts) provide a unique service and product. Given that I initially thought of this idea as a solution to my own problem, I have a lot of invested energy in the business and think that my love for the sport would make this business even more valuable and successful.
I'm down to try your class right now; let's do it (in FL)!
ReplyDeleteI think your idea is sellable and not just in surf communities. You could easily describe how this exercise tones different muscle groups and the potential health benefits. Nice play on words with the "new wave" of exercise and you're absolutely right. It's fresh.
You could refine your experience and related qualifications or push it more toward a story. It's lingering somewhere between narrative and list so, personally, I'd like to see it go one way or another. Also, it would be difficult to protect your idea. But that's the only critique I can come up with.
Can you tell I'm passionate about my venture (http://adventuresinent.blogspot.com/2016/02/idea-napkin-no-1.html)? It's obvious your idea comes from a passion you have, and I think that's a great way to drive an idea forward, holding onto the passion to fuel self-belief.
I have to agree, I think this is profitable idea, however I think you need to expand your marketing area. I think if you focus in on key words that Kelly mentioned about "toning" and the different muscle groups, you could include those "non-surfer" individuals in your scope. I also think you could market this idea to smaller children, not just adults-- it could be marketed more on the lines of "building muscle to learn to surf". Overall I think you have a great idea!
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Wow, this is an amazing idea. Fitness is a huge industry that is becoming more and more popular. Finding a niche part of the industry and developing your own exercise and style could be very successful. I think people will like the fact that what you do in class, could then be useful when surfing. You're business could be the next pilates. Check out my post http://ent3003sw.blogspot.com/2016/02/idea-napkin-no-1.html
ReplyDeleteI think this is a great idea for the fitness community and potentially for people who are interested in surfing, but have never been. When it comes to people who are actual fans of surfing, however, I do not think this would go too far just because they would likely spend their money on actual surfing. In cities where a beach isn't nearby, this could certainly have success though!
ReplyDeletehttp://abraham-khalil.blogspot.com/2016/02/idea-napkin-no-1.html